Gallery Tally A Crowdsourced Poster Project Organized by Micol Hebron
Dec 10 – Jan 17, 2016 // Cinematheque Lobby Gallery
CCA partners with the New Mexico Museum of Art to present this expanded exhibition of Micol Hebron’s Gallery Tally poster project in conjunction with their current exhibition Looking Forward, Looking Back.
Micol Hebron, a Los Angeles-based artist, teacher and writer, utilizes art making, performance and public events in response to popular culture. What began with the artist’s tally of men and women represented in full size advertisements in Artforum has grown into a participatory international project. Micol Hebron posted her tally results on Facebook and eventually sent out a call on social media for participation.
To date hundreds of artists have undertaken their own tally, produced and exhibited posters. Hebron’s simple exercise puts statistics to the disparity between the number of advertisements for men versus women and made apparent the near invisibility of women artists in the art market.
Primarily focused on gender inequality in commercial representation, some posters also address the inclusion of women in exhibitions, the disparity between the genders in auction prices and other modes of recognition in the art world. The artist utilizes the outreach, distribution and visibility available through social media and digital printing to bring feminist issues and ideas to a broader community. This is an update on the use of offset lithographic posters and magazines by artists and advocates before her.
About Micol Hebron
Micol Hebron is an interdisciplinary artist whose practice includes studio work, curating, writing, social media, crowd-sourcing, teaching, public-speaking, and both individual and collaborative projects.
Based in Los Angeles, Hebron is an Associate Professor of Art at Chapman University; the founder/director of The Situation Room resource space for the creative community; the Gallery Tally Poster Project about gender equity in contemporary galleries; and the Digital Pasty/Gender Equity initiative for the internet. She currently serves as an artist advisor for the Los Angeles County Museum Art & Technology program. In the past she has been the Chief Curator at the Utah Museum of Contemporary Art; the director of the UCLA Summer Art Institute; an editorial board member at X-Tra magazine; an independent curator; a conservator at LACMA, and the co-founder of Gallery B-12 in Hollywood in the 90s. She has served on advisory boards at Los Angeles Contemporary Exhibitions, Birch Creek Ranch Residency (Utah), Los Angeles County Museum of Art, and UCLA. She is the founder of the LA Art Girls, and the Co-Founder of Fontbron Academy. Hebron employs strategies of consciousness-raising, collaboration, generosity, play, and participation to support and further feminist dialogues in art and life. She has presented exhibitions, performances, and lectures at numerous international institutions. The best way to reach her is through social media.
Recent and upcoming projects include
Panel moderator at the Littlest Sister, all-female art fair in Miami, December 2015; Panelist in discussion about the exhibition “Looking Forward, Looking Back” at the New Mexico Museum of Art; Gallery Tally retrospective at Los Angeles Contemporary Exhibitions in Los Angeles, CA March 2016